Realstar is one of the largest owners of high-quality rental properties in Canada. For over 40 years, they’ve been helping Canadians coast-to-coast find and enjoy their perfect apartment. In an effort to communicate better the "Real Advantages", Realstar rebranded all its marketing tools. At BTA Advertising, I was in charge of the creative design on all touch points with clients, including the face of the new website platform. Modern, established and homey, Realstar new online presence smoothly connects its products to clients' goals.

Tattoo Envy is an original man underwear brand with online store. They design and create their own collections inspired by Palm Springs' deserts and urban style. I was hired to create their website integrated to an e-commerce platform and to their Facebook page. Groovy yet very simple, the website scrolls horizontally and presents their unconventional collections, aimed to all kinds of man.

Placed at the heart of Palm Springs, Studio B Hair Designs provides the excellence in beauty experience, with creative, personalized designs and top beauty-industry products. Besides their whole Brand Identity, I was in charge of bringing Studio B to life on the Internet. Their website is a stylish source of information and inspiration for the studio's clients. It features profiles, portfolios and schedules of their designers, as well as prices and an interactive map. Their brand promise of being the place "where you can be your own kind of beautiful" is therefore extended to their website. Clients start browsing their favourite styles, choosing lines of products and setting appointments conveniently  before they go to the salon.

The Breast Restoration Program at University Health Network is a center of excellence that provides comprehensive treatment to post-mastectomy patients from all over Canada. In charge of a major rebranding, I brought a clean, serious, feminine, and optimistic style to their corporate image. The design of the website was focused on simplicity and functionality, while aligning with their new branding standards. One import issue was to balance a rational-scientific look to a feminine approach. While communicating reliability, the post-mastectomy women also need comfort and a boost to their self-esteem.